Over the past 20 years, tobacco prevention and cessation efforts have evolved to keep pace with the changing tobacco product landscape and the widespread adoption of digital technologies. In 2019, Truth Initiative was awarded the Society of Behavioral Medicine’s Jessie Gruman Award for Health Engagement in recognition of the major role it has played on both fronts since its inception in 1999. This manuscript reviews the challenges and opportunities that have emerged over the past two decades, the evolving tactics deployed by Truth Initiative to engage people in tobacco prevention and cessation efforts, the approaches used to evaluate those efforts, and key achievements. It concludes with a summary of lessons learned and considerations for tobacco control researchers and practitioners to accelerate their impact on public health.

中文翻译：

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让人们参与烟草预防和戒烟：回顾总和解协议以来的 20 多年

在过去的 20 年中，烟草预防和戒烟工作不断发展，以跟上不断变化的烟草产品格局和数字技术的广泛采用。2019 年，Truth Initiative 被授予行为医学协会的 Jessie Gruman 健康参与奖，以表彰它自 1999 年成立以来在这两个方面发挥的主要作用。这份手稿回顾了过去两年中出现的挑战和机遇几十年来，真相倡议为让人们参与烟草预防和戒烟工作而部署的不断演变的策略，用于评估这些努力的方法以及主要成就。最后总结了烟草控制研究人员和从业人员为加快其对公共卫生的影响所吸取的经验教训和考虑因素。