Social innovation is a process in which local communities build social and cultural capital to address challenges and social needs. The diffusion of social innovation requires compelling narratives that encourage people to join them. Using qualitative techniques and a multiple case study methodology, this article examines the content of narratives of social innovation in rural areas and how actors construct, spread and change them. We propose a narrative analytical framework comprising four key components: problematisation; solutions and goals; actors; and plot, which we apply to three initiatives in Scotland and Spain. Our findings suggest that marginalisation, the natural environment and community activation are central themes in the content of narratives. In addition, we explain how policies and public actors can support social innovation as well as how collective leadership of social innovations can reduce imbalances in power relations, and contribute to a consistent evolution of narratives over time, enhancing the sustainability of social innovation projects overall.

中文翻译：

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无论如何，这是谁的叙述？农村社会创新的叙事-苏格兰和西班牙社区主导倡议的比较分析

社会创新是当地社区建立社会和文化资本以应对挑战和社会需求的过程。社会创新的传播需要令人信服的叙事，以鼓励人们加入其中。本文使用定性技术和多案例研究方法，研究了农村地区社会创新叙事的内容以及参与者如何建构，传播和改变它们。我们提出了一个叙事分析框架，包括四个关键部分：问题化；解决方案和目标；演员 和情节，我们将其应用于苏格兰和西班牙的三个计划。我们的发现表明，边缘化，自然环境和社区活跃是叙事内容的中心主题。此外，