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In whose interests? When relational engagement to obtain a social license leads to paradoxical outcomes
Public Relations Review ( IF 4.1 ) Pub Date : 2021-03-01 , DOI: 10.1016/j.pubrev.2020.101987
Ninitha Koya , Bree Hurst , Juliet Roper

Abstract Social license to operate (SLO) is typically associated with seemingly positive outcomes for both communities and organizations. Similarly, relational engagement is typically favored over more instrumental or episodic forms. This paper presents a case study, however, of an organization that undertook ostensibly dialogic and relational processes of engagement with its stakeholders to generate social capital and a SLO, yet also to obtain political power. While the organization arguably provided substantial benefit to the local community, paradoxically it also wielded significant power over the community. The findings from the case suggest that the evaluation of SLO – and by extension, normative engagement – should move beyond assessing positive outcomes, to critically asking whether or not the organization contributes to a fully functioning society.

中文翻译:

为了谁的利益?当获得社会许可的关系参与导致矛盾的结果时

摘要 社会经营许可 (SLO) 通常与社区和组织看似积极的结果相关。同样,关系参与通常比更多的工具或情节形式更受青睐。然而,本文提供了一个案例研究,该组织与利益相关者进行了表面上的对话和关系过程,以产生社会资本和 SLO,同时也获得政治权力。虽然该组织可以说为当地社区提供了巨大的利益,但矛盾的是,它也对社区行使了重要的权力。该案例的调查结果表明,对 SLO 的评估 - 以及扩展的规范参与 - 应该超越评估积极成果,
更新日期:2021-03-01
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