This article investigates the motives for entering a digital fan community and becoming a fan for the first time—and, subsequently, leaving it again—by focusing on these fans’ main entry and exit points. It looks at the fan community following the Norwegian hit show SKAM (2015–17), which grew over its four seasons into a global cult phenomenon with viewers and fans of all ages from around the world. Empirically, the article draws on forty-seven interviews with Scandinavian SKAM fans between the ages of thirteen and seventy. Based on these interviews, the article presents a tripartite model through which fan motivations are located in the intersections among intrapersonal, social, and transmedial factors.

本文通过关注这些粉丝的主要出入口，研究了进入数字粉丝社区并首次成为粉丝并随后再次离开的动机。它是在挪威热门节目SKAM（2015-17）之后的粉丝社区中进行的，该节目在四个赛季中发展成为一种全球性的流行现象，受到了世界各地所有年龄段的观众和粉丝的欢迎。从经验上讲，本文借鉴了17至70岁之间对斯堪的纳维亚SKAM粉丝的47次采访。在这些访谈的基础上，本文提出了一个三方模型，通过该模型，粉丝动机位于人际，社会和中介因素之间的交汇处。