Combining internalisation theory and internationalisation networking literature we study how international entrepreneurial ventures use social media to internationalise. Our qualitative study reveals the governance mechanisms and learning that are part of a dynamic process. We explain how firms leverage their own social-media capabilities and bundle them with the capabilities of foreign partners, which they leverage to create new social-media capabilities to grow internationally. Firms leverage social-media capabilities to become embedded within emerging and strategic networks, a position that is central for firms to mitigate threats of opportunism and bounded reliability and to overcome liabilities connected to smallness, newness, and foreignness.

结合内部化理论和国际化网络文献，我们研究了国际企业家如何利用社交媒体进行国际化。我们的定性研究揭示了动态过程中的治理机制和学习。我们解释了公司如何利用自己的社交媒体功能，并将其与外国合作伙伴的功能捆绑在一起，它们利用这些能力来创建新的社交媒体功能以在国际范围内发展。企业利用社交媒体功能嵌入新兴的战略网络中，这对于企业减轻机会主义威胁和有限的可靠性以及克服与小巧，新颖和陌生有关的责任至关重要。