Increasing the level of awareness and knowledge of children is one of the families’ main goals and concerns. Informal learning through communication, experience, and objective observation during tourism can be one of the appropriate methods in this field. Particularly tourism in rural environments is a new, tangible, empirical, and observational experience. In this study, using a phenomenological approach, the learning experiences of 22 children in rural tourism destinations in the vicinity of the metropolis of Mashhad, Iran were interpreted through interviews and paintings. The descriptive phenomenological approach is a good qualitative method for studying children’s tourism experiences. Also, analysis of paintings and interviews conducted with children studied in rural tourism destinations showed that the experience of tourism outside the city, viewing life and activity in villages, observing other tourists, and playing in nature, led to the formation and increase of children’s learning. It is about taking responsibility, self-confidence, socialization, respect nature, tolerance, and patience, fostering creativity, and self-protection. The findings show that travel and tourism have a significant impact on increasing children’s environmental and social learning and can be an appropriate guide for parents of children and schools related to raising children in the use of tourism in rural areas as a way of environmental, experimental and observational learning. Thus, informal learning through tourism is a good way to develop children’s awareness and various skills such as familiarity with rural lifestyles, occupations and animals and plants, touching objects, the true size of phenomena, understanding environmental realities, communicating with others.

增加对儿童的认识和知识水平是家庭的主要目标和关注之一。在旅游过程中通过交流，经验和客观观察进行的非正式学习可以是该领域中的适当方法之一。特别是在乡村环境中的旅游业是一种新的，有形的，经验的和观察性的经验。在这项研究中，采用现象学的方法，通过访谈和绘画对22名儿童在伊朗马什哈德都市附近的乡村旅游目的地的学习经历进行了解释。描述性现象学方法是研究儿童旅游经历的一种很好的定性方法。此外，通过对在乡村旅游目的地学习的儿童的绘画和访谈进行的分析表明，城市外的旅游经历，观看村庄的生活和活动，观察其他游客并在大自然中嬉戏，导致儿童学习的形成和增加。它涉及承担责任，自信，社会化，尊重自然，宽容和耐心，培养创造力和自我保护。调查结果表明，旅行和旅游业对增加儿童的环境和社会学习有重大影响，并可以为儿童和学校的父母提供适当的指导，与在乡村地区利用旅游业作为环境，实验和教育的方式养育儿童有关。观察学习。因此，通过旅游业进行非正式学习是提高孩子的意识和各种技能的好方法，例如熟悉乡村生活方式，职业和动植物，接触物体，现象的真实大小，