YouTube-based ASMR (Autonomous Sensory Meridian Response) has become widely popular in South Korea as a readily accessible mode of self-care. However, ASMR scholarship in South Korea has largely overlooked a discussion of its engagement with gender norms. This essay fills the gap by analyzing South Korean male ASMRtists performing digital care through “boyfriend role plays” and “boy’s love (BL) role plays.” Probing into these examples from the perspective of digital gender, I argue that the ASMR’s haptic encounter has the potential to turn the ASMRtist, the audience, and the Internet itself into active performers rehearsing the possibility of subverting the offline society’s normative expectations of gender roles.

基于YouTube的ASMR（自主感觉子午线反应）已作为一种易于使用的自我保健模式在韩国广泛流行。但是，韩国的ASMR奖学金在很大程度上忽略了其对性别规范的参与的讨论。本文通过分析通过“男朋友角色扮演”和“男孩的爱（BL）角色扮演”执行数字护理的韩国男性ASMRtists填补了这一空白。从数字性别的角度研究这些例子，我认为ASMR的触觉接触有可能使ASMRtist，受众和互联网本身成为活跃的表演者，从而排练了颠覆离线社会对性别角色的规范期望的可能性。