Bluetooth Low Energy (BLE) beacons were once heralded as the “holy grail of marketing,” a “cookie” for the physical world. An entire industry—proximity marketing—evolved to capture value from beaco...

中文翻译：

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失败的混合动力：蓝牙邻近营销的生与死

低功耗蓝牙 (BLE) 信标曾经被誉为“营销的圣杯”，是物理世界的“饼干”。整个行业——就近营销——发展到从信标中获取价值……