We develop the concept of exogenous cognition (ExC) as a specific manifestation of an external cognitive system. ExC describes the technological and algorithmic extension of (and annexation of) cognition in a consumption context. ExC provides a framework to enhance the understanding of the impact of pervasive computing and smart technology on consumer decision-making and the behavioural impacts of consumer analytics. To this end, the article provides commentary and structures to outline the impact of ExC and to elaborate the definition and reach of ExC. The logic of ExC culminates in a theory of cognitive states comprising of three potential decision states: endogenous cognition, symbiotic cognition and surrogate cognition. These states are posited as transient (consumers might move between them during a purchase episode) and determined by individual propensities and situational antecedents. The article latterly provides various potential empirical avenues and issues for consideration and debate.

我们发展了外在认知（ExC）的概念作为外部认知系统的一种具体表现。ExC描述了在消费环境中认知的技术和算法扩展（和兼并）。ExC提供了一个框架，以增强对普适计算和智能技术对消费者决策的影响以及消费者分析的行为影响的理解。为此，本文提供了注释和结构，以概述ExC的影响并阐述ExC的定义和范围。ExC的逻辑最终形成了一种认知状态理论，该理论包括三个潜在的决策状态：内生性认知，共生认知和替代认知。。这些状态被假定为暂时状态（在购买过程中，消费者可能会在它们之间移动），并由个人的倾向和情况的先例决定。文章随后提供了各种潜在的经验途径和问题供考虑和辩论。