This study examines the impact of the key affective moments of a theme park experience on visitors’ post-trip evaluations measured immediately after their visits. One hundred and twenty-three participants visited a theme park while their real-time skin conductance and self-report data were collected. Results indicate that visitors’ pleasure levels (i.e. average, beginning, peak, and end) consistently correlate with satisfaction, which in turn, positively influences behavioural intention. In particular, visitors’ satisfaction levels are better aligned with the affective intensity at the end moment and the average emotion intensity of a theme park experience. Arousal, however, was not found to be a significant indicator of post-trip evaluation. The study extends literature on key moments and retrospective evaluation by illustrating how visitors rely on affective moments of a theme park experience to construct overall evaluations. The study concludes with practical implications and scope for future research.

这项研究考察了主题公园体验的关键情感时刻对游客访问后立即进行的旅行后评价的影响。一百二十三名参与者参观了主题公园，同时收集了他们的实时皮肤电导和自我报告数据。结果表明，访客的愉悦水平（即平均水平，开始水平，高峰和结束时间）与满意度始终相关，这反过来又对行为意图产生积极影响。尤其是，游客的满意程度可以更好地与终点时刻的情感强度和主题公园体验的平均情感强度保持一致。然而，人们并不认为唤醒是旅行后评估的重要指标。该研究通过说明游客如何依赖主题公园体验的情感时刻来构建整体评价，从而扩展了有关关键时刻和回顾性评价的文献。本研究结论具有实际意义和未来研究的范围。