Barcelona, and especially, its historic center, has undergone a profound transformation from an industrial city to a global tourism and services center. Some authors insist on the destructive nature of the urban regeneration of the historic Barcelona district of Raval as a process of de-identification of the city center or as an intentional falsification of its identity to turn it into a tourist space. However, as we discuss in this article, urban branding and urban change projects should address not only the infrastructural issues of transformation, but also the development of new urban branding based on recreating a memory of the place. Thus, in the case of Raval, the urban and cultural planning led by the local government and the development of cultural institutions took place as part of the construction and revitalization of the identity of the neighborhood from that of a barrio chino red-light district stigma to one of a new cultural quarter.

巴塞罗那，尤其是其历史中心，经历了从工业城市到全球旅游和服务中心的深刻变革。一些作者坚持认为，巴塞罗那历史悠久的拉瓦尔地区的城市复兴具有破坏性，这是对市中心进行去身份化的过程，或者是对城市身份的有意伪造，以将其转变为旅游空间。但是，正如我们在本文中所讨论的那样，城市品牌和城市变革项目不仅应解决转型的基础设施问题，而且还应解决在重建场所记忆的基础上开发新的城市品牌的问题。因此，对于拉瓦尔，巴里奥奇诺将红灯区污名化为新的文化区之一。