Understanding how travelers evaluate their overall trip experience is important to travel research. Psychologists suggested that these retrospective evaluations are often made by temporally integrating multiple episodes following simple heuristics that draw on key episodes only, typically the peak and end episodes, rather than considering every episodic evaluation, weighted by its respective duration. To test these aggregation rules, a survey adapting the Day Reconstruction Method was conducted in 2017 among 691 travelers to Macau. Our findings reveal that summary evaluations are better predicted using an arithmetic average of all episodic evaluations, instead of the peak-end rule. This may be explained by the lengthier and more complex nature of travel, compared with other extended experiences that psychologists have investigated. The immediate theoretical implications are that (1) aggregate trip evaluations are influenced by most episodes, and (2) the relative duration of individual episodes is disregarded. Theoretical, methodological, and practical implications are discussed.

了解旅行者如何评估其整体旅行体验对旅行研究很重要。心理学家建议，这些回顾性评估通常是通过以下方式进行的：在简单启发式的基础上临时整合多个事件，这些启发式仅利用关键事件（通常是峰值事件和结束事件），而不是考虑每个情节评估，并对其持续时间进行加权。为了检验这些汇总规则，2017年对691名前往澳门的旅客进行了采用日间重建方法的调查。我们的发现表明，使用所有情节评价的算术平均值而不是峰端规则，可以更好地预测汇总评价。与心理学家研究的其他扩展经验相比，这可能是因为旅行的时间更长，更复杂。直接的理论含义是（1）总体旅行评估受大多数事件影响，（2）各个事件的相对持续时间被忽略。讨论了理论，方法论和实践意义。