Anecdotal evidence suggests that tourists do not only choose tourism destinations based on objective quality criteria. Rather, tourists may be drawn to certain destinations for reasons such as feelings of connection or affinity. This article provides a first examination of tourism affinity (TAFF) and its effects on tourism behavior. Tourists who are high on TAFF feel sympathy, admiration, or attachment toward a given country. In addition to examining TAFF, we also test the impact of tourism animosity (TANI) on a variety of resident and tourism behaviors. The results show that TAFF is a positive driver of several tourism-related outcomes, such as word of mouth and resident hospitality, while TANI drives general intention to visit and provide word of mouth but is a barrier to closer interactions. In addition, goal compatibility, relative power, and moral obligation drive TAFF while relative power drives TANI.

轶事证据表明，游客不仅根据客观质量标准选择旅游目的地。相反，由于诸如联系或亲和之类的原因，游客可能被吸引到某些目的地。本文提供了对旅游亲和力（TAFF）及其对旅游行为的影响的首次检查。TAFF高的游客会对同一个国家表示同情，钦佩或依恋。除了检查TAFF外，我们还测试了旅游敌意（TANI）对多种居民和旅游行为的影响。结果表明，TAFF是与旅游相关的一些结果的积极推动因素，例如口碑传播和居民接待，而TANI则推动了一般性的访问意向并提供了口碑传播，但阻碍了更紧密的互动。此外，目标兼容性，相对能力，