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Responsive and Responsible: Customizing Management Responses to Online Traveler Reviews
Journal of Travel Research ( IF 8.0 ) Pub Date : 2020-12-03 , DOI: 10.1177/0047287520971046
Xiaowei Zhang 1 , Yang Yang 2 , Shuchen Qiao 1 , Ziqiong Zhang 1
Affiliation  

The helpfulness of online reviews greatly facilitates travelers’ information searches, and helpful reviews can popularize travel service providers within a virtual environment. This study examines ...

中文翻译:

响应迅速且负责任:定制管理层对在线旅行者评论的回应

在线评论的有用性极大地方便了旅行者的信息搜索,有用的评论可以在虚拟环境中普及旅游服务提供商。本研究考察...
更新日期:2020-12-03
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