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Operationalizing Critical Race Theory in the Marketplace
Journal of Public Policy & Marketing ( IF 5.1 ) Pub Date : 2020-12-14 , DOI: 10.1177/0743915620964114
Sonja Martin Poole , Sonya A. Grier , Kevin D. Thomas , Francesca Sobande , Akon E. Ekpo , Lez Trujillo Torres , Lynn A. Addington , Melinda Weekes-Laidlow , Geraldine Rosa Henderson

Race is integral to the functioning and ideological underpinnings of marketplace actions yet remains undertheorized in marketing. To understand and transform the insidious ways in which race operat...

中文翻译:

在市场中实施批判性种族理论

种族是市场行为的功能和意识形态基础不可或缺的一部分,但在营销中仍然缺乏理论化。了解并改变种族运作的阴险方式...
更新日期:2020-12-14
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