As incoming editors, we created a leadership structure that was a first for JPP&M: three coeditors serving as equals. We had several primary goals for the journal during our tenure. One was to engage a broader group of scholars who were dedicated to marketing and public policy issues. We welcomed Kelly Martin, Rebecca Reczek, Maura Scott, Cliff Shultz, Lisa Bolton, Marlys Mason, Beth Vallen, and Melissa Bublitz as firsttime JPP&M Associate Editors (AEs). We also greatly appreciate the outstanding AEs who agreed to continue their service to JPP&M when we came on board: Stacey Baker, Lauren Block, Janet Hoek, Jerome Williams, and Manoj Hastak. All of these AEs have done a marvelous job in providing roadmaps for improving manuscripts, and they exemplify our desire to embrace a “golden rule of reviewing”—work to treat authors in the manner you would like to be treated when you are the author. This certainly does not mean submissions are not rigorously vetted; instead, it indicates that authors submitting to JPP&M are treated with respect and an honest effort to provide constructive feedback with suggestions for improvement. This is a perspective also embraced by the vast majority of the talented members of the JPP&M editorial review board. As editors, we have attempted to make decisions early in the review process, and there have been very few submissions that have been rejected after reaching the second round of revision. As authors, we understand how difficult late-round rejections can be, and it can be frustrating to engage in many rounds of revisions, even when the ultimate outcome may be positive. When the contribution is clear, minor issues should not hold up an acceptance decision that moves the paper forward into the literature. Our team wanted to encourage research on critical issues related to marketing and society through special issues. We appreciate the outstanding efforts of our special issue editors who have attracted strong submissions and shepherded many important contributions to the literature for the following domains: Food and Well-Being (Scott and Vallen, eds.), Marketing and Public Policy in a Technology-Integrated Society (Walker, Milne, and Weinberg, eds), Consumer Power and Access (Fitzgerald, Bone, and Pappalardo, eds.), and Political Activity and Marketing (Vadakkepatt, Korschun, and Martin, eds.). In addition, we have worked with editors of special issues that will be published in the future: Analytics Insights for Public Policy and Marketing (Davis, Hamilton, and Grewal, eds.), Transformative Consumer Research (Scott and Mende, eds.), and Pharmaceuticals, Marketing, and Society (Sarkees, Fitzgerald, and Lamberton, eds.). Our editorial team also wanted to enhance recognition and respect across various constituencies for the outstanding JPP&M scholarship within the academic community and among those more broadly involved in public policy and consumer well-being at global, national, and local levels. This included greater promotion through special sessions at Summer and Winter AMA Conferences and the Marketing and Public Policy Conference, as well as through AMA’s efforts to highlight many of the excellent JPP&M articles on some of the most important topics facing marketing and society today. In terms of recognition, it was gratifying to see JPP&M articles receive the highest number of inaugural AMAEBSCO Annual Awards for Responsible Research in Marketing for “outstanding research that produces both credible and useful knowledge that can be applied to benefit society” (Responsible Research in Business and Management 2020).

中文翻译：

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动荡时代的公共政策与营销杂志：奠定的基础和未来的挑战

作为新任编辑，我们创建了 JPP&M 首创的领导结构：三位共同编辑平等担任。在我们任职期间，我们对该期刊有几个主要目标。一个是让更多致力于营销和公共政策问题的学者参与进来。我们欢迎 Kelly Martin、Rebecca Reczek、Maura Scott、Cliff Shultz、Lisa Bolton、Marlys Mason、Beth Vallen 和 Melissa Bublitz 作为首次担任 JPP&M 副主编 (AE)。我们也非常感谢在我们加入时同意继续为 JPP&M 服务的杰出 AE：Stacey Baker、Lauren Block、Janet Hoek、Jerome Williams 和 Manoj Hastak。所有这些 AE 在提供改进手稿的路线图方面做得非常出色，它们体现了我们希望接受“审查的黄金法则”的愿望——努力以你作为作者时希望被对待的方式对待作者。这当然并不意味着提交的内容没有经过严格审查；相反，它表明提交给 JPP&M 的作者受到尊重，并诚实地努力提供建设性的反馈和改进建议。JPP&M 编辑审查委员会的绝大多数才华横溢的成员也接受了这一观点。作为编辑，我们尝试在审稿过程中尽早做出决定，很少有投稿到达第二轮修改后被拒绝。作为作者，我们了解后期拒绝有多困难，并且进行多轮修改可能会令人沮丧，即使最终结果可能是积极的。当贡献是明确的时，小问题不应该阻碍将论文推向文献的接受决定。我们的团队希望通过特殊问题鼓励对与营销和社会相关的关键问题的研究。我们感谢我们的特刊编辑的杰出努力，他们吸引了大量投稿，并为以下领域的文献做出了许多重要贡献：食品与幸福（斯科特和瓦伦，编辑）、技术中的营销和公共政策-综合社会（Walker、Milne 和 Weinberg，编辑）、消费者权力和获取（Fitzgerald、Bone 和 Pappalardo，编辑），以及政治活动和营销（Vadakkepatt、Korschun 和 Martin，编辑）。此外，我们与将在未来出版的特刊的编辑合作：公共政策和营销的分析洞察（戴维斯、汉密尔顿和格鲁瓦尔，编辑），变革性消费者研究（斯科特和门德，编辑），以及制药，市场营销和社会（Sarkees、Fitzgerald 和 Lamberton，编辑）。我们的编辑团队还希望在学术界以及更广泛地参与全球、国家和地方各级公共政策和消费者福祉的人员中，提高各选区对 JPP&M 杰出奖学金的认可和尊重。这包括通过夏季和冬季 AMA 会议以及营销和公共政策会议的特别会议进行更大的宣传，以及通过 AMA 努力突出许多优秀的 JPP& M 篇关于当今市场营销和社会面临的一些最重要主题的文章。在认可方面，很高兴看到 JPP&M 的文章获得了最多的首届 AMAEBSCO 营销负责任研究年度奖，因为“杰出的研究产生了可用于造福社会的可靠和有用的知识”（Responsible Research in Business和管理 2020）。