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EXPRESS: Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products
Journal of Marketing Research ( IF 5.1 ) Pub Date : 2020-12-22 , DOI: 10.1177/0022243720970445
Bonnie Simpson , Martin Schreier , Sally Bitterl , Katherine White

Crowdfunding has emerged as an alternative means of financing new ventures wherein a large number of individuals collectively back a project. This research specifically looks at reward-based crowdf...

中文翻译:

EXPRESS:让世界变得更美好:众筹如何增加消费者对社会公益产品的需求

众筹已成为新企业的另一种融资方式,其中大量个人共同支持一个项目。这项研究专门针对基于奖励的众包...
更新日期:2020-12-22
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