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EXPRESS: Marketing, Through the Eyes of the Stigmatized
Journal of Marketing Research ( IF 5.1 ) Pub Date : 2021-02-09 , DOI: 10.1177/0022243720975400
Colleen M. Harmeling 1 , Martin Mende 1 , Maura L. Scott 1 , Robert W. Palmatier 2
Affiliation  

A consumer’s personal attribute (e.g., disease, body weight) can assume the qualities of a stigma (i.e., become a source of devaluation by others) in the presence of certain audiences, which can af...

中文翻译:

EXPRESS:营销,通过被污名化的人的眼睛

消费者的个人属性(例如,疾病、体重)可以在某些受众面前呈现污名的性质(即成为他人贬值的来源),这可能会影响...
更新日期:2021-02-09
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