This essay poses the question do Black Lives Matter to marketing? Putting the spotlight on research in marketing reveals the multiple ways in which the field has neglected a most pressing issue of our time—structural and systemic anti-Black racism. The global rallying cry in the Black Lives Matter protests alerts us to the urgency for transformative change in all spheres including the marketing academy. Macromarketing is particularly poised to lead this change given the commitment to justice in marketing systems and concerns with the bilateral impact of marketing on society. This essay issues a call to action to re-historize the role of transatlantic slavery, for researchers to be reflective in addressing systemic racism, and for the academy to adopt anti-racist strategies to propel this scholarship from the periphery of marketing thought to its core.

本文提出了“黑生命”对营销至关重要吗？将重点放在营销研究上，可以揭示该领域忽视了我们这个时代最紧迫的问题的多种方式：结构性和系统性的反黑人种族主义。《黑人生活问题》抗议活动中的全球团结呼声使我们意识到，包括营销学院在内的所有领域都必须进行变革性变革。考虑到市场营销体系中对正义的承诺以及对市场营销对社会的双边影响的关注，宏观市场营销尤其有望引领这一变化。本文呼吁采取行动，重新确立跨大西洋奴隶制的作用，以使研究人员能够反思解决系统种族主义，