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Our Obsolete Marketing Mentality: George Fisk, Meet Karl Polanyi
Journal of Macromarketing ( IF 1.979 ) Pub Date : 2020-11-28 , DOI: 10.1177/0276146720973725
Raymond Benton 1
Affiliation  

Marketing in general can have greater influence if a new, yet old, perspective on marketing is adopted—something akin to the original orientation of marketing. Adopting George Fisk’s definition of ...

中文翻译:

我们过时的营销心态:乔治·菲斯克,认识卡尔·波兰尼

如果采用新的但旧的营销观点,营销通常会产生更大的影响——类似于营销的原始方向。采用乔治·菲斯克对……的定义
更新日期:2020-11-28
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