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Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective
Journal of Macromarketing ( IF 3.7 ) Pub Date : 2020-11-24 , DOI: 10.1177/0276146720963682 Gene Laczniak 1 , Clifford Shultz 2
Journal of Macromarketing ( IF 3.7 ) Pub Date : 2020-11-24 , DOI: 10.1177/0276146720963682 Gene Laczniak 1 , Clifford Shultz 2
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In this conceptual article, the authors use a macro-level analysis and normative ethical theory to delineate and to explicate a doctrine of socially responsible marketing (SRM). Applying a theory-i...
中文翻译:
迈向社会责任营销 (SRM) 学说:宏观和规范伦理视角
在这篇概念性文章中,作者使用宏观层面的分析和规范的伦理理论来描绘和解释社会责任营销 (SRM) 的学说。应用理论-我...
更新日期:2020-11-24
中文翻译:
迈向社会责任营销 (SRM) 学说:宏观和规范伦理视角
在这篇概念性文章中,作者使用宏观层面的分析和规范的伦理理论来描绘和解释社会责任营销 (SRM) 的学说。应用理论-我...