The Future of Macromarketing: Recommendations Based on a Content Analysis of the Past Twelve Years of the Journal of Macromarketing,Journal of Macromarketing

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The Future of Macromarketing: Recommendations Based on a Content Analysis of the Past Twelve Years of the Journal of Macromarketing
Journal of Macromarketing ( IF 3.7 ) Pub Date : 2020-10-16 , DOI: 10.1177/0276146720966654
Ahmet Ekici ₁ , Tugce Ozgen Genc ₁ , Hafize Celik ₁

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In their essays published in the Silver Anniversary Issue (SAI) of the Journal of Macromarketing (2006), George Fisk and Mark Peterson independently outlined the current state of the discipline and...

中文翻译：

宏观营销的未来：基于对《宏观营销杂志》过去 12 年内容分析的建议

George Fisk 和 Mark Peterson 在发表于《宏观营销杂志》（Journal of Macromarketing，2006 年）的 Silver Anniversary Issue (SAI) 上的论文中，分别概述了该学科的现状和……

更新日期：2020-10-16

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