Corporate crises generate condemning emotions and retaliatory intent toward wrongdoing companies. However, not all wrongdoers are equal in the public eye. Consumers’ prior beliefs about a company’s country-of-origin may bias these responses. In three experimental studies (combined N = 1,008), the authors (1) establish that country stereotypes of warmth – but not of competence – can buffer condemning emotions and retaliatory intent toward a wrongdoing company. They further (2) reveal the psychological mechanism of greed attributions that underlies this bias and (3) identify the type of crisis as a crucial contingency factor that facilitates (corporate ability crisis) or suppresses (corporate value crisis) the buffering effect of country warmth.

公司危机会招致谴责情绪，并对不道德的公司进行报复。但是，并非所有的不法行为在公众眼中都是平等的。消费者对公司原籍国的先前信念可能会使这些回应产生偏差。在三项实验研究中（合并的N = 1,008），作者（1）确立了国家对温暖的刻板印象，而不是对能力的刻板印象，可以缓冲谴责情绪和对做错事的公司进行报复的意图。他们进一步（2）揭示了造成这种偏见的贪婪归因的心理机制，并且（3）将危机的类型确定为促进（企业能力危机）或抑制（企业价值危机）国家暖化缓冲效应的关键偶然性因素。 。