The tourism literature has increasingly recognized the significance of various stakeholders on how a region should attempt to apply the principles of sustainable development. Based on stakeholder theory, the article aims to investigate how the business model in tourism that is used in Italy’s Langhe region is aligned to the promotion of a “sustained, inclusive and sustainable economic growth, full and productive employment and decent work,” in accordance to the United Nations General Assembly 2030 agenda for sustainable development. The research employed a single case study approach, drawing on 36 semistructured interviews with key stakeholders in the region, and the findings show that a variety of stakeholders play an important role toward the sustainable development of the region. The various stakeholders were categorized as either internal or external, followed by the identification of definitive stakeholders. The article concludes with the managerial and theoretical implications of the findings and reports several future research directions.

旅游文献越来越认识到各种利益相关者对于一个地区应如何应用可持续发展原则的重要性。本文基于利益相关者理论，旨在研究在意大利朗格地区使用的旅游业商业模式如何与促进“持续，包容和可持续的经济增长，充分的生产性就业和体面的工作”相一致。联合国大会2030年可持续发展议程。该研究采用单一案例研究方法，对地区主要利益相关者进行了36次半结构化访谈，调查结果表明，各种各样的利益相关者在该地区的可持续发展中发挥着重要作用。将各种利益相关者分为内部或外部，然后确定最终利益相关者。本文总结了研究结果的管理和理论意义，并报告了一些未来的研究方向。