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Destination Brand Positioning Theme Development Based on Consumers’ Personal Values
Journal of Hospitality & Tourism Research ( IF 4.2 ) Pub Date : 2020-12-16 , DOI: 10.1177/1096348020980056 Filareti Kotsi 1 , Steven Pike 2
Journal of Hospitality & Tourism Research ( IF 4.2 ) Pub Date : 2020-12-16 , DOI: 10.1177/1096348020980056 Filareti Kotsi 1 , Steven Pike 2
Affiliation
This research note reports an investigation into the personal values that are salient to consumers when considering stopover destinations during long-haul travel. The findings, from personal interv...
中文翻译:
基于消费者个人价值观的目的地品牌定位主题开发
这份研究报告报告了一项调查,调查了消费者在长途旅行中考虑中途停留目的地时的个人价值观。调查结果来自个人访谈...
更新日期:2020-12-16
中文翻译:
基于消费者个人价值观的目的地品牌定位主题开发
这份研究报告报告了一项调查,调查了消费者在长途旅行中考虑中途停留目的地时的个人价值观。调查结果来自个人访谈...