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Perceptual anchoring and adjustment
Journal of Behavioral Decision Making ( IF 1.8 ) Pub Date : 2021-01-07 , DOI: 10.1002/bdm.2231
Gaurav Jain 1 , Dhananjay Nayakankuppam 2 , Gary J. Gaeth 2
Affiliation  

Anchoring and adjustment, a ubiquitous heuristic process in judgment and decision making, has been vastly demonstrated in the numerical domain. We, with the help of four studies, demonstrate the anchoring and adjustment bias in perceptual domains. Our results show that anchoring and adjustment can bias our judgments at relatively low levels of cognition. Additionally, we outline a process by which anchoring and adjustment biases individuals' judgments in perceptual domains. Our results indicate a process wherein individuals search for an answer by testing plausible answers, the search being biased by the anchor question. We show that this movement is dominated by adjustments to adjacent possible responses indicating a search process constrained by selective accessibility. This process account explains the extant data in numerical domains as well—thus providing a way for a potential resolution to the disagreement among different existing process accounts for the anchoring phenomenon.

中文翻译:

感知锚定和调整

锚定和调整是判断和决策中无处不在的启发式过程,已在数值领域得到广泛证明。我们在四项研究的帮助下,证明了感知领域的锚定和调整偏差。我们的结果表明,锚定和调整会在相对较低的认知水平上偏向我们的判断。此外,我们概述了一个过程,通过该过程,锚定和调整会使个人在感知领域的判断产生偏差。我们的结果表明一个过程,其中个人通过测试合理的答案来搜索答案,搜索受到锚问题的偏见。我们表明,这种运动主要由对相邻可能响应的调整所主导,这表明搜索过程受到选择性可访问性的限制。
更新日期:2021-01-07
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