Received: June 15, 2020; Accepted: August 18, 2020; Published: September 30, 2020; As a business that relies on human mobility, the tourism sector has proven to be severely affected by the Coronavirus disease (COVID-19) pandemic. The paralysis of tourism both nationally and globally as a result of the lockdown policy in various countries and the Large-Scale Social Restriction (LSSR) policy in Indonesia affects the operations of tourism businesses. This has raised high anxiety for Tourism Human Resources about the future of the tourism business. This research discusses culture shock, adaptation, and self-concept of Tourism Human Resources in welcoming the new normal era from a communication perspective, both related to intercultural communication, interpersonal communication, and selfconcept as part of communication psychology. This research used a qualitative research method with a case study approach. Data collection techniques were conducted through interviews, field observations, and document study through WhatsApp messages in several professional association groups, webinars, and mass media. The key informants in the research were 14 people as primary data and more than 200 members of the WhatsApp group “Housekeepers Jabar” as secondary data. The results of this research showed that Tourism Human Resources suffered from a culture shock and reached its lowest point in March to mid-April, but rose slowly from late April to June. There are three very stressful aspects of their life, consisting of cultural, social, and economic aspects. Cultural and social aspects are relatively easier to overcome, but the economic aspects are the most impactful because it concerns the sustainability of their life and their families. The period of awareness in the adaptation process is a period of struggle, Society, 8 (2), 403-418, 2020

中文翻译：

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新常态下旅游人力资源的文化冲击，适应与自我观念

收到：2020年6月15日; 接受：2020年8月18日; 发布时间：2020年9月30日；作为一家依靠人类流动性的企业，旅游业已证明受到冠状病毒病（COVID-19）大流行的严重影响。各国的封锁政策和印度尼西亚的大规模社会限制（LSSR）政策导致国家和全球旅游业瘫痪，影响到旅游业的运营。这引起了旅游业人力资源部门对旅游业未来的高度担忧。这项研究从传播的角度探讨了旅游人力资源的文化冲击，适应和自我概念，以迎接新的正常时代，这与跨文化传播，人际传播和作为传播心理学一部分的自我概念有关。本研究采用定性研究方法和案例研究方法。数据收集技术是通过访谈，实地观察以及通过WhatsApp消息在几个专业协会组织，网络研讨会和大众媒体中进行的研究来进行的。该研究的主要对象为14人作为主要数据，WhatsApp组“ Housekeepers Jabar”的200多名成员作为辅助数据。这项研究的结果表明，旅游业人力资源遭受了文化冲击，并在3月至4月中旬达到最低点，但从4月下旬至6月却缓慢增长。他们的生活有三个非常压力的方面，包括文化，社会和经济方面。文化和社会方面相对容易克服，但是经济方面的影响最大，因为它关系到他们的生活和家庭的可持续性。适应过程中的认知期是一个奋斗期，社会，8（2），403-418，2020