Abstract Substantial research exists to study reputation management messages but far less research exists to consider instructing information and adjusting information during and after a crisis. This research seeks to build tools that assist in the study of base crisis responses. Using a literature review, 18 interviews with people with expertise in public relations, and an experiment with 286 participants recruited from mTurk, this research builds scales that assess the quality of instructing information and adjusting information given during a crisis. The resulting scales are found to be reliable and predict significant change in post-crisis reputation in an initial test. Potential uses of these scales for crisis communication scholars and public relations practitioners are discussed.

中文翻译：

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衡量成功：指导信息和调整信息的解释和衡量尺度

摘要 已有大量研究声誉管理信息，但在危机期间和之后考虑指导信息和调整信息的研究却很少。这项研究旨在建立有助于研究基本危机反应的工具。通过文献综述、对公共关系专业人士的 18 次采访以及对从 mTurk 招募的 286 名参与者进行的实验，该研究构建了评估指导信息和调整危机期间提供的信息质量的量表。最终的量表被发现是可靠的，并在初始测试中预测了危机后声誉的显着变化。讨论了这些量表对危机传播学者和公共关系从业者的潜在用途。