Abstract This study focuses on employees’ negative communication behaviors on anonymous social media and explores the effects of organizational antecedents on reducing their motives. Specifically, the effects of organizations’ symmetrical communication and organization-employee relationship (OER) on individuals’ social media usage motives (e.g., vent negative feelings, warn others) and negative behavioral intentions are examined. Results of an online survey of full-time employees in the United States show that the effects of OER on employees’ negative communication behavior intentions are mediated by their social media motives. Symmetrical communication had a large positive effect on OER, which in turn decreased their motives to share negative contents on anonymous social media. Theoretical and practical implications for public relations and employee behaviors are discussed.

中文翻译：

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去激励员工在匿名社交媒体上的消极沟通行为：公共关系的作用

摘要 本研究关注员工在匿名社交媒体上的消极沟通行为，并探讨组织前因对降低其动机的影响。具体而言，研究了组织的对称沟通和组织 - 员工关系 (OER) 对个人社交媒体使用动机（例如，发泄消极情绪、警告他人）和消极行为意图的影响。一项针对美国全职员工的在线调查结果表明，OER 对员工负面沟通行为意图的影响是由他们的社交媒体动机所介导的。对称传播对 OER 有很大的积极影响，这反过来又降低了他们在匿名社交媒体上分享负面内容的动机。