Abstract After working in corporate public relations during the 1930s, Mabel Flanley and Sally Woodward opened an all-woman agency in New York City in 1944. Their specialty was targeting women publics, and they drew on their experiences with home economics and women’s clubs to promote a variety of clients from agribusiness, heavy industry, and government and nonprofit organizations. They carved a path for other women, contributed to the development of professional standards, and influenced other practitioners to target women audiences, and their inclusion initiatives paralleled those of other groups based on diversity of race, ethnicity, and gender.

中文翻译：

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女性的力量：弗兰利和伍德沃德以及美国公共关系中的女性视角

摘要 在 1930 年代从事企业公关工作后，Mabel Flanley 和 Sally Woodward 于 1944 年在纽约市开设了一家全女性代理机构。他们的专长是针对女性公众，并利用他们在家政和女性俱乐部方面的经验来促进来自农业综合企业、重工业、政府和非营利组织的各种客户。他们为其他女性开辟了道路，为专业标准的发展做出了贡献，并影响了其他从业者以女性受众为目标，他们的包容性举措与基于种族、民族和性别多样性的其他群体的举措相似。