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The power of sharing power: Presidential character, power mutuality, and country reputation
Public Relations Review ( IF 4.1 ) Pub Date : 2020-12-01 , DOI: 10.1016/j.pubrev.2020.101977
Lisa Tam , Soojin Kim

Abstract Using the context of the United States’ (U.S.) President Donald Trump’s promotion of an America First agenda, this study conducted an online survey (n = 511) in Australia to explore the dynamics among Australians’ perceptions of presidential character, power mutuality, and U.S. country reputation. Exploratory Factor Analysis and Confirmatory Factor Analysis were conducted to explore and validate the construct of power mutuality. The findings indicate that power mutuality consists of two dimensions: perceived power balance and perceived power dominance. Results from Structural Equation Modeling revealed that power mutuality fully mediates the association between foreign publics’ perceptions of presidential character and the governmental aspect of country reputation. It partially mediates the association between presidential character and the non-governmental aspect of country reputation. The implications of these findings on relationship management in public diplomacy are discussed.

中文翻译:

分享权力的力量:总统性格、权力相互关系和国家声誉

摘要 本研究以美国总统唐纳德特朗普推动“美国优先”议程为背景,在澳大利亚进行了一项在线调查(n = 511),以探讨澳大利亚人对总统性格、权力相互关系、和美国国家声誉。通过探索性因素分析和验证性因素分析来探索和验证权力相互关系的构建。研究结果表明,权力相互性包括两个维度:感知的权力平衡和感知的权力支配地位。结构方程模型的结果表明,权力相互性充分调节了外国公众对总统性格的看法与国家声誉的政府方面之间的关联。它部分地调解了总统性格与国家声誉的非政府方面之间的关联。讨论了这些发现对公共外交关系管理的影响。
更新日期:2020-12-01
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