The article studies UNESCO's program that, from the late 1960s onward, aimed at spreading globally the concept of cultural policy. An essential part of the program, UNESCO invited member states from different regions of the world to prepare reports on national cultural policy. That was successful in spreading cultural policy as a concept and as a governmental structure. Except for only Australia, Canada and the United States, in which cultural policy is handled at a sub-state level, all countries that produced a national report have established a ministry of culture, typically synchronously with the report. The analysis suggests that UNESCO's success was due to two factors: the process of domestication and peer pressure. This means that, for one thing, the UNESCO materials stressed differences rather than similarities, and therefore the program was not seen as a threat to national sovereignty. Rather than mentioning the program's contribution to structural isomorphism, the documents stressed that developing and reporting on a national cultural policy are means to support and promote national art and cultural heritage. Secondly, diffusion of the concept of cultural policy benefitted from international comparisons enabled by the national reports and the tendency of countries to emulate others, especially those belonging to the same reference group. These two factors were results of strategic planning on UNESCO's part. Experienced in seeking to guide national policies, the UNESCO staff members could anticipate the challenges that the program could face and the processes that different moves could trigger.

本文研究了教科文组织从1960年代后期开始的计划，该计划旨在在全球范围内传播文化政策的概念。该计划的重要组成部分，教科文组织邀请了来自世界不同地区的会员国编写有关国家文化政策的报告。这成功地将文化政策作为一种概念和一种政府结构进行了传播。除了仅在次州一级执行文化政策的澳大利亚，加拿大和美国以外，所有制作国家报告的国家都建立了文化部，通常与报告同步。分析表明，教科文组织的成功归因于两个因素：驯化过程和同伴压力。这意味着，一方面，教科文组织的资料强调差异而不是相似之处，因此该计划并未被视为对国家主权的威胁。这些文件没有提及该计划对结构同构的贡献，而是强调制定和报告国家文化政策是支持和促进国家艺术和文化遗产的手段。其次，文化政策概念的传播得益于国家报告所进行的国际比较，以及各国倾向于效法其他国家，特别是属于同一参考组的国家的趋势。这两个因素是教科文组织方面战略规划的结果。在寻求指导国家政策方面经验丰富，教科文组织工作人员可以预见该计划可能面临的挑战以及不同举措可能引发的过程。