Behavioral science and machine learning have rapidly progressed in recent years. As there is growing interest among behavioral scholars to leverage machine learning, we present strategies for how these methods that can be of value to behavioral scientists using examples centered on behavioral research.

中文翻译：

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机器学习如何帮助行为营销研究？

行为科学和机器学习近年来发展迅速。随着行为学者对利用机器学习的兴趣日益浓厚，我们将以行为研究为中心，介绍如何使这些方法对行为科学家有价值的策略。