This study examines how the performance impact of parent firm CSR on overseas subsidiaries may vary according to the task, the institutional, and the informational aspects of the signaling environment facing host country stakeholders. We argue that subsidiary primary activity, host country media freedom, and localized information concerning the parent firm influence host country stakeholders’ informational needs and the patterns of information dissemination and acquisition, thereby moderating the performance-enhancing effect of parent firm CSR. Our analysis of Japanese overseas investments from 2002-2014 largely supports our hypotheses and illustrates the significance of environmental contingencies in cross-border CSR signaling.

这项研究研究了母公司CSR对海外子公司的绩效影响如何根据东道国利益相关者面临的信号环境的任务，体制和信息方面而变化。我们认为，子公司的主要活动，东道国的媒体自由以及与母公司有关的本地化信息会影响东道国利益相关者的信息需求以及信息传播和获取的模式，从而削弱了母公司CSR的绩效提升效果。我们对2002-2014年日本海外投资的分析在很大程度上支持了我们的假设，并说明了环境突发事件在跨境CSR信号中的重要性。