The centrality of communication in international business (IB) is undeniable; yet our understanding of the phenomenon is partially constrained by a cross-cultural comparative focus as opposed to intercultural, process-oriented research designs that capture the dynamic nature of communicative interactions. Our brief review of studies at the intersection of culture and communication in the context of global work interactions reveals the dominant research trends that guided IB scholarship to date in this domain. We propose eight shifts in perspective to advance the field’s theorizing and create avenues for further research.

中文翻译：

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国际商务中的交流和文化–推动领域向前发展

不可否认，国际商务中的交流中心。然而，我们对这一现象的理解在一定程度上受到了跨文化比较关注的限制，而不是跨文化的，以过程为导向的研究设计，这种研究设计抓住了交流互动的动态本质。在全球工作互动的背景下，我们对文化与传播交汇处的研究进行了简短回顾，揭示了主导IB奖学金这一领域的主要研究趋势。我们提出了八种视角转变，以推进该领域的理论化并为进一步研究创造途径。