Despite noteworthy advances in theory and retail practice, the extant scholarship on customer privacy concerns is scattered across a wide range of academic domains and remains fragmented, in terms of both conceptual breadth and empirical results. This lack of convergence creates a pertinent need for a comprehensive synthesis to guide to further theory-building and managerial practice with respect to customer concerns about privacy. Unlike earlier meta-analysis studies, this paper reports on a comprehensive meta-analytic review of customer privacy concerns literature, which focuses on strategic retail-relevant variables. Based on 1,103 effects in 304 papers, we offer several key insights that are pertinent to retail scholars and managers who wish to empirically capture and mitigate the impact of customer privacy concerns. We identify two substantive moderators—retail channels and data sensitivity—that wield significant influence in attenuating or strengthening the impact of customer privacy concerns on key retail outcomes. Retail researchers should also consider the significant influences of the research setting, including region, measurement scale, participant selection, and research design. Considering these findings, we conclude the paper by offering a future research agenda that identifies key areas requiring further scrutiny.

尽管理论和零售实践取得了显着进步，但有关客户隐私问题的现有奖学金仍散布在广泛的学术领域，并且在概念广度和实证结果两方面均零散。由于缺乏融合，因此迫切需要进行综合综合，以指导有关客户对隐私的关注的进一步理论构建和管理实践。与早期的荟萃分析研究不同，本文报道了有关客户隐私问题文献的综合荟萃分析，重点是与零售战略相关的变量。基于304篇论文中的1,103种影响，我们提供了一些与零售学者和管理人员有关的重要见解，他们希望以经验方式捕获和减轻客户隐私问题的影响。我们确定了两个实质性的主持人（零售渠道和数据敏感性），它们在减弱或增强客户隐私问题对关键零售业绩的影响方面具有重大影响。零售研究人员还应考虑研究环境的重大影响，包括区域，测量规模，参与者选择和研究设计。考虑到这些发现，我们通过提供未来的研究议程来总结本文，该议程确定了需要进一步审查的关键领域。和研究设计。考虑到这些发现，我们通过提供未来的研究议程来总结本文，该议程确定了需要进一步审查的关键领域。和研究设计。考虑到这些发现，我们通过提供未来的研究议程来总结本文，该议程确定了需要进一步审查的关键领域。