Perceived value among children is an important concept in consumer decisions, yet surprisingly no research has operationalized value for this consumer group. To address this omission, and following the guidelines of DeVellis (2016), this investigation reports the findings of a seven-stage process to develop a valid and reliable instrument for measuring perceived value among children aged 8–14 years. Value for children is conceptualized as a multidimensional construct capturing perceptions of what is received and what is given up, which differs from adult measures in terms of its composition and complexity. A 24-item scale is developed that shows internal consistency, reliability, construct validity, and nomological validity. We also demonstrate the validity of the new scale beyond an existing adult perceived value measure. Directions for future research and managerial implications of the new scale for studying children's consumer behavior are discussed.

儿童的感知价值是消费者决策中的一个重要概念，但令人惊讶的是，没有研究为这个消费者群体提供可操作的价值。为了解决这一遗漏，并遵循 DeVellis（2016 年）的指导方针，本调查报告了一个七阶段过程的结果，以开发一种有效且可靠的工具来衡量 8-14 岁儿童的感知价值。对儿童的价值被概念化为一个多维结构，它捕捉对接受和放弃什么的看法，它在构成和复杂性方面不同于成人衡量标准。开发了一个 24 项量表，显示内部一致性、可靠性、结构效度和规则效度。我们还证明了新量表的有效性超出了现有的成人感知价值衡量标准。