A useful way of promoting sustainable food consumption is to consider the spread of food retail operations focused on food diversification, food specialization, and fresh and local products. These food shops are generally small, which is a great problem for survival against ruthless competition from supermarkets. Our research objective was to construct a simulation with an agent-based model, reproducing the local food consumption market and to investigate how a new, small food retailing shop interacts with this market. As a case study, the model simulates the opening of a small farmers’ market. The intent of the model is to reproduce the current status of consumption for food products within a certain territorial context and given time period, and to investigate how consumers’ behaviour changes with the opening of the new shop. As a result, we could predict changes in consumers’ habits, the economic positioning of new, small shops and its best location. This information is of considerable interest for farmers’ markets and also for policymakers.

中文翻译：

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促进可持续食品消费：基于代理的小店开业结果模型

促进可持续食品消费的一种有用方法是考虑以食品多样化，食品专业化以及新鲜和本地产品为重点的食品零售业务的传播。这些食品店通常很小，这对于抵抗来自超级市场的​​残酷竞争来说是一个很大的问题。我们的研究目标是使用基于代理的模型构建模拟，重现当地的食品消费市场，并研究新的小型食品零售店如何与该市场互动。作为案例研究，该模型模拟了一个小型农贸市场的开放。该模型的目的是在特定的领土范围内和给定的时间段内再现食品消费的当前状态，并调查消费者的行为如何随着新店的开业而改变。结果是，我们可以预测消费者习惯，新小商店的经济定位及其最佳位置的变化。这些信息对于农民的市场以及政策制定者都非常重要。