ABSTRACT Television and video watching over the past 25 years has increased while other media consumption has declined. Research suggests that viewing helps people relax and escape their worries. In the current research, electroencephalography (EEG) and reaction-time studies confirmed these findings. Watching TV and video generated brainwaves associated with pleasant, wakeful relaxation and absorbed cognitive capacity, taking viewers' minds off other things. These findings need further testing and refinement for today's increasingly complex television and video environment, but evidence shows new types of viewing meet broadly similar needs to those met by traditional television viewing and likely are processed similarly.

中文翻译：

---

人们为什么看那么多电视和视频？

摘要在过去25年中，观看电视和视频的人数有所增加，而其他媒体的消费却有所下降。研究表明，观看有助于人们放松和摆脱烦恼。在当前的研究中，脑电图（EEG）和反应时间研究证实了这些发现。观看电视和视频会产生与愉悦，清醒的放松和吸收的认知能力相关的脑电波，从而使观众的注意力从其他事物转移开。这些发现需要针对当今日益复杂的电视和视频环境进行进一步的测试和完善，但是证据表明，新型的观看方式可以满足与传统电视观看方式基本相似的需求，并且处理方式也可能类似。