ABSTRACT This research suggests that perceived authenticity plays a significant mediating role for the effects of model image modification and body size on consumers' advertisement and product evaluations. Participants reported that they liked the advertisement more—and more likely would buy the advertised items in advertisements—with a not digitally enhanced plus-sized female model, because of the perceived authenticity of the model. The results of this investigation also suggest that attitude toward the advertisement and purchase intention were highest when a plus-size model who was not digitally enhanced was featured on a women's clothing brand's Instagram account.

中文翻译：

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关于Instagram广告模型的#BeingReal：感知真实性的影响

摘要这项研究表明，感知的真实性对模型图像修改和车身尺寸对消费者广告和产品评估的影响起着重要的中介作用。参与者报告说，由于模型的真实性，他们没有数字增强的加大码女性模型，因此更喜欢广告，并且更有可能购买广告中的广告项目。这项调查的结果还表明，当在女装品牌的Instagram帐户中展示没有经过数字增强的大码模特时，对广告和购买意愿的态度最高。