There are several psychological theories that suggest matching (versus not matching) message content with the audience's personal dispositions or emotional states increases message effectiveness. To this end, advertisers often struggle to segment and target their audience in a reliable, timely, and

中文翻译：

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直接关注目标受众

有几种心理学理论建议将消息​​内容与听众的个人性格或情绪状态进行匹配（而不是匹配），以提高消息的有效性。为此，广告客户通常很难以可靠，及时且