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What Do We Know About Segmentation and Targeting?
Journal of Advertising Research ( IF 3.031 ) Pub Date : 2019-06-01 , DOI: 10.2501/jar-2019-018
John B. Ford

![Figure][1] In the digital age, precision in segmentation and targeting has immense potential. But more information doesn't necessarily translate into better information, and there are many questions about the quality of big data. In the first of a series of papers in a special “What We

中文翻译:

我们对细分和定位了解多少?

![图] [1]在数字时代,细分和定位的精确度具有巨大的潜力。但是,更多的信息并不一定能转化为更好的信息,并且有关大数据质量的问题很多。在特别的“我们做什么”系列论文的第一篇中
更新日期:2019-06-01
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