![Figure][1] The quantification of creativity in advertising is an ongoing challenge that seems to remain just beyond the grasp of proper marketing research. The good news is that both academics and practitioners are closing the gap between execution and evaluation, and four papers in a

中文翻译：

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我们对创造力了解多少？

[图] [1]广告中创造力的量化是一个持续的挑战，似乎仍然无法进行适当的市场研究。好消息是，学者和实践者都在缩小执行和评估之间的鸿沟，在一篇论文中有四篇论文