“It's Amazon.” That was Sir Martin Sorrell's answer to the question, “What keeps you up at night?” ([O'Reilly, 2017][1]). Not Google or Facebook, but the new kid on the advertising block. The former WPP chief executive officer even predicted that Amazon's advertising budget one day would

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亚马逊将如何革新电视广告的未来

“是亚马逊。” 那是马丁·索雷尔爵士对以下问题的回答：“什么让你彻夜难眠？” （[O'Reilly，2017年] [1]）。不是Google或Facebook，而是广告界的新手。这位前WPP首席执行官甚至预测亚马逊一天的广告预算会