![Figure][1] For decades, advertising researchers relied on perceptual surveys for insights into the effects of advertisement exposure on consumer perceptions. The problem with such measures: Intention and action are not linked. Consumers may suggest that the advertisement made an emotional

中文翻译：

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我们对神经营销了解多少？

[图] [1]几十年来，广告研究人员依靠感知调查来深入了解广告曝光对消费者认知的影响。此类措施的问题：意图和行动没有联系。消费者可能会认为广告引起了