In 2015, Fort-de-France, the main city of Martinique, a small French West Indies island, made the ambitious decision to introduce a new mode of public transportation, a reserved public transport lane, or ‘RPTL’. Based on the Technology Acceptance Model, we conducted a survey to identify the determinants of intention to use the new mode of transport by current public transport users on the island. These determinants seem to vary depending on the frequency of use of the current transport system. Hence, when people already used public transport every day (high frequency), their intention to use the RPTL is solely predicted by the perceived usefulness of the RPTL. For those who use it less often (moderate frequency), only the norm―i.e., what others do―and age were predictors of intention to use the RPTL. Finally, for rare public transport users (low frequency), their intention is predicted by perceived usefulness and social norms. These results show that all users have different reasons for using this new mode of transport. Identifying these determinants could be useful to local politicians, enabling them to make efficient information and promotion campaigns for the RPTL, and especially designed for those potential users who are not familiar with public transport.

中文翻译：

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是什么使岛民使用新的公共交通系统？确定打算在马提尼克岛法兰西堡市区使用新的预留公共运输车道的决定因素

2015年，法兰西堡（法属西印度群岛的一个小岛马提尼克岛的主要城市）做出了雄心勃勃的决定，引入了一种新的公共交通方式，预留的公共交通车道或“ RPTL”。基于技术接受模型，我们进行了一项调查，以确定岛上当前公共交通工具用户使用新交通工具的意愿的决定因素。这些决定因素似乎根据当前运输系统的使用频率而变化。因此，当人们已经每天（频繁）使用公共交通工具时，使用RPTL的意图只能通过RPTL的有用性来预测。对于那些不那么频繁使用（中等频率）的人来说，只有规范（即他人的行为）和年龄是使用RPTL的意愿的预测指标。最后，对于稀有的公共交通用户（低频），他们的意图是通过感知的有用性和社会规范来预测的。这些结果表明，所有用户都有使用这种新运输方式的不同原因。确定这些决定因素可能对当地政客有用，使他们能够为RPTL进行有效的信息宣传和促销活动，特别是为那些不熟悉公共交通的潜在用户而设计。