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Can Mobile Taxi Redefine the Transportation Industry? A Systematic Literature Review from the Consumer Perspective
International Journal of Mobile Communications ( IF 0.7 ) Pub Date : 2018-01-01 , DOI: 10.1504/ijmc.2018.10004694
Keng Boon Ooi , Fang Ee Foo , Garry Wei Han Tan

In the past, taxi booking can be a hassle. Consumers must queue at one of the designated taxi stands, hail a taxi by the roadside or dial through a specific phone-based booking hotlines. However, with the recent agglomeration and proliferation of three important technologies (e.g. 4G, GPS and smartphone devices), taxi booking has never been easier. Today, consumers can book a taxi using one of the available apps in their smartphone. This new technology innovation is known as mobile taxi (m-taxi). Although there are huge potential of adopting m-taxi, surprisingly little research was conducted on the acceptance of consumers. The study intends to close the research gap by proposing a conceptual model on the motivation of consumer to adopt m-taxi. The study serves valuable information to scholars and also practitioners such as mobile software developers, policymakers and tourism-related organisations who wish to integrate m-taxi as part of their business and marketing strategies.

中文翻译:

移动出租车可以重新定义运输行业吗?消费者视角的系统文献综述

过去,出租车预订可能很麻烦。消费者必须在指定的出租车站之一排队,在路边乘出租车或通过特定的电话预订热线拨打电话。但是,随着最近三大重要技术(例如4G,GPS和智能手机设备)的聚集和扩散,出租车预订从未如此简单。如今,消费者可以使用智能手机中的可用应用程序之一预订出租车。这项新技术创新被称为移动出租车(m-taxi)。尽管采用m-taxi的潜力巨大,但令人惊讶的是,很少有关于接受消费者的研究。该研究旨在通过提出关于消费者采用m-taxi动机的概念模型来缩小研究差距。
更新日期:2018-01-01
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