This research showed that the regulatory focus primed by different types of smartphone applications moderates the relationship between phone usage and calling plan satisfaction through two experiments. Smartphone applications presenting phone usage from zero to maximum minutes (ZTM) (maximum minutes to zero) prime users toward a promotion-focused goal (prevention-focused goal). In case of usage above a preset allowance, consumers with a promotion focus had a higher level of satisfaction with a calling plan than those with a prevention focus. On the other hand, in case of usage below the allowance, the reverse was true. Meanwhile, this research revealed that perceptual fluency affects the moderating effect of regulatory focus on the relationship between phone usage and calling plan satisfaction.

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智能手机应用程序引发的监管重点对呼叫计划满意度的影响

这项研究表明，通过两种类型的智能手机应用程序引发的监管重点缓解了电话使用与通话计划满意度之间的关系。呈现电话使用量从零分钟到最大分钟数（ZTM）（最大分钟数到零）的智能手机应用程序将主要用户推向以促销为目标（以预防为目标）。如果使用量超过预设的限额，则重点促销的消费者对通话计划的满意度要高于重点预防的消费者。另一方面，如果使用量低于配额，则相反。同时，这项研究表明，感知流利度会影响监管重点对电话使用与通话计划满意度之间关系的调节作用。