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Does a difference in the number of response categories change the results for ACSI in the mobile phone sector?
International Journal of Mobile Communications ( IF 0.7 ) Pub Date : 2019-01-01 , DOI: 10.1504/ijmc.2019.10016665
Cetin Kalburan , Selcuk Burak Hasiloglu , Ahmet Bardakci

This study aims to contribute to making customer satisfaction measurement more efficient in the mobile phone sector. For this purpose, data were collected from 3,342 mobile phone users living in five different cities in Turkey. A self-administered questionnaire was used in this study. Five different surveys were used, with the same questions but with different categories of response (4-, 5-, 6-, 7-, and 10-point scales). The research instrument items were adapted from the American customer satisfaction index (ACSI). With the dataset of each response category, the models were installed and subsequently compared. The originality of the study is due to the comparison of the models created with different datasets. According to the findings obtained, different response categories did not make a considerable difference in the measurement of customer satisfaction.

中文翻译:

响应类别数量上的差异是否会改变手机行业ACSI的结果?

这项研究旨在使移动电话领域的客户满意度测量更加有效。为此,从居住在土耳其五个不同城市的3342名手机用户收集了数据。在这项研究中使用了自行管理的问卷。使用了五种不同的调查,具有相同的问题,但具有不同的答复类别(4、5、6、7和10分制)。研究工具的项目改编自美国客户满意度指数(ACSI)。使用每个响应类别的数据集,安装了模型,然后进行了比较。这项研究的独创性是由于对使用不同数据集创建的模型进行了比较。根据发现的结果,
更新日期:2019-01-01
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