当前位置: X-MOL 学术International Journal of Mobile Communications › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Factors Affecting Smartphone Dependency of Media Consumers
International Journal of Mobile Communications ( IF 0.7 ) Pub Date : 2019-01-01 , DOI: 10.1504/ijmc.2019.10011898
Sylvia Chan Olmsted , Min Xiao

To examine the phenomenon of smartphone dependency in the context of media consumption, this study explores the roles of dependency on and usage of other media platforms, multiplatform media use, mobile ownership and perceptions, smartphone functions, and various consumer characteristics. The regression result suggests that dependency on computer and television, perceived smartphone fluidity, the smartphone as a primary platform during multiplatform media use, and smartphone's social and mobile-specific functions all play a significant role in the smartphone dependency of young adult media consumers.

中文翻译:

影响媒体消费者智能手机依赖性的因素

为了研究媒体消费背景下的智能手机依赖现象,本研究探索了对其他媒体平台的依赖和使用,多平台媒体使用,移动所有权和感知,智能手机功能以及各种消费者特征的作用。回归结果表明,对计算机和电视的依赖,感知到的智能手机的流动性,在跨平台媒体使用过程中将智能手机作为主要平台以及智能手机的社交和移动专用功能,在年轻成人媒体消费者对智能手机的依赖中都起着重要作用。
更新日期:2019-01-01
down
wechat
bug